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Social shopping takes leap forward with ‘Buy’ button on Facebook

Posted On July 21, 2014 @ 08:11 PM
By Akeno Barrett, Founder and CEO

Social shopping is gaining the wider availability that could drive the uptake marketers are hoping for thanks to Facebook’s revelation last week that it is testing a “Buy” button as well as Twitter’s acquisition of CardSpring. The Facebook Buy button will enable users on the Facebook News Feed and in brands’ Facebook Pages to complete a purchase without having to leave the social network. Following closely on the heels of the announcement, Twitter said it […]

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Number of mobile shoppers expected to increase 50pc by 2014: study

Posted On October 10, 2012 @ 08:08 PM
By Akeno Barrett, Founder and CEO

Fueled by greater consumer confidence in mobile shopping, the number of users buying from their handsets will increase 50 percent in the next two years, according to a report from Juniper Research. Juniper Research’s “Mobile Payments for Digital and Physical Goods: Opportunity Analysis 2012 – 2017” report looks at how mobile commerce will not only affect bricks-and-mortar stores but also ecommerce sites. In addition to an increase in the number of mobile shoppers, consumers will […]

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The Future of Advertising on Mobile Devices

Posted On September 23, 2012 @ 05:52 PM
By Akeno Barrett, Founder and CEO

Consumers and businesses are embracing mobile devices from smartphones to tablets at an ever increasing rate. For many advertisers this is proving to be a paradigm shift that can leave them either out of touch and melting down or able to more effectively target and motivate preferred customers. To benefit from mobile devices, many advertisers are going to need to intelligently redesign and refocus their approaches. For example, advertisers need to drive the creation of […]

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Mobile developers: get your slice of the $5.3 billion mobile advertising pie

Posted On July 15, 2012 @ 02:43 PM
By Akeno Barrett, Founder and CEO

How much is the global mobile advertising market worth? According to the IAB, it’s $5.3 billion. That’s a very big pie, and mobile app developers quite rightly would like a slice of it.   The plain truth is that many apps – indeed, many websites – are only free at the point of access thanks to advertising. But mobile app mavens may not necessarily be mobile advertising gurus.

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Microsoft’s Surface will massively expand the mobile advertising audience

Posted On July 15, 2012 @ 02:38 PM
By Akeno Barrett, Founder and CEO

The recent ‘secret announcement’ (evidently a new PR tactic) of Microsoft’s tablet device, called the Surface, has been causing quite a stir. Not only is this an intriguing new addition to the growing stable of tablet formats, it could more than double the installed base of tablet users – and the potential audience exposed to mobile advertising.   There are currently more Windows-powered devices in the world than Android or iOS combined. Not only is […]

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To App or not to App: that is the IAB question

Posted On July 15, 2012 @ 02:36 PM
By Akeno Barrett, Founder and CEO

Do you like the freedom of the mobile web? Do you like its wide, open vista? Do you think it’s the way of the future? Or do you prefer to cosy down with your mobile apps, tending them, nurturing them, arranging them in exactly the right order on your mobile screens – then rearranging them again a week later?   If the former, you’d have voted ‘Disagree’ to the motion at the Internet Advertising Bureau […]

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Rich media and video are driving mobile ad spend

Posted On April 14, 2012 @ 04:27 PM
By Akeno Barrett, Founder and CEO

Advertisers need compelling reasons to shift budgets across media channels; here are a few for starters from our CMO, Paul Childs… Mobile advertising spend is growing fast, actually very fast according to IAB US/UK/Spain mobile ad spend reports for 2011. In the UK alone, mobile ad spend grew 140% YoY from 2010 to 2011 at an accelerated rate. However, mobile advertising remains a nascent market with enormous potential to exceed online ad spend in probably […]

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IAB’s Mobile Marketing Centre of Excellence fly into Washington DC to talk data and privacy

Posted On April 14, 2012 @ 04:18 PM
By Akeno Barrett, Founder and CEO

Data and privacy are now increasingly key topics for discussion in digital businesses due to various bills being discussed in the USA and the EU Privacy and Communications Directive. To this end, the IAB USA MMCoE (Mobile Marketing Centre of Excellence) organised a fly-in to Washington DC to meet with congressmen/congresswomen and the FTC (Federal Trade Commission). Representing the interests of mobile stakeholders from the IAB MMCoE Board of Directors in Washington DC were Adfonic, […]

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Mobile advertising predictions for 2012

Posted On February 04, 2012 @ 04:19 PM
By Akeno Barrett, Founder and CEO

It’s set to be an exciting one for the world of mobile and mobile advertising in particular. So here’s 5 predictions for the year ahead: 1. Mobile ads go rich media – whereas 2011 was all about mobile banner ads and mobile search taking off, 2012 will see mobile ads become increasing rich using video, interactives and other engaging techniques to grab attention 2. HTML 5 – this is the underlying technology driving the emergence […]

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IAB Encourages Tablet Advertising Standards

Posted On December 04, 2011 @ 09:40 PM
By Patrick R.,

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