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Tim Cook declares AR ‘mainstream,’ positions company as market leader

Posted On November 06, 2017 @ 02:26 PM
By Akeno Barrett, Founder and CEO

Apple demonstrated again why it’s the world’s most valuable company with a Q4 earnings report yesterday that showed a market capitalization of about $900 billion after predicting the 10-year anniversary iPhone will lift sales to a record high of $84 billion to $87 billion in the final three months of the year. On a call with investors to discuss the earnings, CEO Tim Cook repeatedly emphasized the massive potential for augmented reality (AR), which overlays digital images onto the real world via a smartphone camera, stating that it’s going to “change the way we use technology forever.”

Cook called Apple a market leader with AR, noting there are already 1,000-plus apps with AR features on the App Store. Stemming from that, he said AR, which first sparked interest for marketers through the success of apps like Snapchat and the virtual game Pokemon Go, is now “mainstream,” pointing to applications with retail shopping, gaming, entertainment, education and the enterprise on both a small and large scale.

“I think this is very much like in 2008, when we fired the gun in the overall App Store,” Cook said of AR’s current place in the company’s plans. “And so that’s what it feels like to me, and I think it will just get bigger from here.”

Read the full article on Mobile Marketer:

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